Honor of Kings Website
COOKIES POLICY
Last updated: 2024-09-10
This Cookies Policy applies to the Honor of Kings Website services (the “Services”). When you use the Services, we may use cookies, log files, pixel tags, web beacons, scripts, eTags, mobile device IDs, plugins, local storage and similar files or technologies (collectively, “cookies”) to collect and store information we automatically collect about your device and use of the Services. This Cookies Policy explains what cookies are, what kind of cookies may be used in our Services and how you can manage cookies.
For the purposes of this Cookies Policy, “we”, “us” and “our” means Proxima Beta Pte. Limited, a company incorporated in Singapore with the registered address at 10 Anson Road #21-07 International Plaza, Singapore. For the purpose of any personal data we collect through cookies, we are the data controller. Our data protection officer can be contacted here.
Our representative in the EU for the purpose of EU data protection laws is Proxima Beta Europe B.V., a company incorporated in the Netherlands with the
registered address at Buitenveldertselaan1-5, 1082 VA, Amsterdam, the Netherlands. Our EU Representative and data protection officer can be contacted here.
Cookies are files which are placed on your device when a website is loaded on your browser. They are widely used in order to make websites work or work more efficiently, as well as to provide information to the owner of the site or to another site that recognizes that cookie.
First-party and third-party cookies
Cookies can be first-party or third-party. A first-party cookie is set directly by us to your device, whereas a third-party cookie is set by a third party (such as analytics providers and our advertisers and business partners).
Persistent and session cookies
Cookies can be persistent or session cookies depending on the time that they remain on your device. A persistent cookie is stored on your device even after your web browser is closed or after your session ends. It can be used by the Services to recognize your device when you open your browser and use the Services again. A session cookie exists temporarily on your device while your browser is open. It is deleted automatically once you leave the website or close your browser.
If you do not accept the use of cookies, please disable them using the instructions below and changing your browser settings so that cookies cannot be placed on your device.
The tables below explain the cookies used by us and our partners in connection with the Services.
Strictly Necessary Cookies
These cookies are essential to the functioning of the Services, to provide a service requested by you or to comply with the law (e.g., security requirements of data protection laws). These cookies will be collected once our website is loaded on your browser and cannot be turned off as we cannot provide the Services without them.
Cookie | Cookie Name | Purpose | Duration |
OneTrust (First-Party) | OptanonAlertBoxClosed | To provide the cookie law compliance solution from OneTrust. | 364 days |
OneTrust (First-Party) | OptanonConsent | To store information about the categories of cookies the site uses and visitor preference to the use of each cookies category. | 364 days |
Honor of Kings (First-Party) | ti18nLng | To record the language selected by the user, so that the user can use the product normally. | 1 Hour |
Functionality Cookies
These cookies allow us to remember your preferences and choices you make on the site.
Cookie | Cookie Name | Purpose | Duration |
Level Infinite | logined_account_cache_key | to record user log-in information | 30 days |
Performance Cookies
These cookies allow us to collect information about your online activity, including behavioral data and content engagement. They allow us to provide you with a better user experience and to maintain, operate and continually improve the Services.
Cookie | Cookie Name | Purpose | Duration |
(First-Party) | _gid | To generate statistical data on how the visitor uses the Services. | 1 Day |
Google Analytics (First-Party) | _ga | To generate statistical data on how the visitor uses the Services. | 365 days |
Google Analytics (First Party) | _ga_xxxxxxx | To generate statistical data on how the visitor uses the Services. | 365 days |
Microsoft Clarity (First-Party) | _clck | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. | 364 days |
Microsoft Clarity (First-Party) | _clsk | Connects multiple page views by a user into a single Clarity session recording. | 1 Day |
Marketing Cookies
These cookies may be set through the Services by us and/or our advertising partners to deliver a more personalized service, execute advertising campaigns, show you relevant ads, and measure the effectiveness of advertising campaigns. They may also be used to show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
Cookie | Cookie Name | Purpose | Duration | |||
(First-Party) | _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx | To generate statistical data on how the visitor uses the Services. | A few seconds | |||
YouTube (Third-Party) | VISITOR_INFO1_LIVE | Set by YouTube to keep track of user preferences and interactions for YouTube videos embedded in sites. | 180 days | |||
YouTube (Third-Party) | YSC | Set by YouTube to keep track of user preferences and interactions for YouTube videos embedded in sites. | Session | |||
YouTube (Third-Party) | TESTCOOKIESENABLED | Set by YouTube to keep track of user preferences and interactions for YouTube videos embedded in sites. | 1 day | |||
YouTube (Third-Party) | VISITOR_PRIVACY_METADATA | Set by YouTube to keep track of user preferences and interactions for YouTube videos embedded in sites. | 180 days | |||
Google (Third-Party) | NID | To enhance user experience, personalize content, track user behavior for advertising purposes, and ensure security across the Services. | 183 days | |||
Microsoft Bing (Third-Party) | SRM_B | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 365 days | |||
Microsoft Bing (Third-Party) | MUID | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 365 days | |||
Microsoft Clarity (Third-Party) | CLID | Identifies the first-time Clarity saw this user on any site using Clarity. | 365 days | |||
Microsoft Clarity (Third-Party) | SM | Used by Microsoft’s Clarity analytics service to synchronize the MUID across Microsoft domains. | Session | |||
Microsoft Bing (Third-Party) | MR | Indicates whether to refresh MUID. | 7 days | |||
Microsoft Clarity (Third-Party) | MUID | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 365 days | |||
Microsoft Clarity (Third-Party) | ANONCHK | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. | 10 Minutes | |||
We use cookies when providing our Services to make sure you can use and enjoy our Services easily. Some of the cookies are essential and we cannot provide our Services without them, but there are others that can be turned off. You have the right to choose whether or not to accept non-essential cookies and we have explained how you can exercise this right below. However, please note that if you choose to refuse or, at a later stage, opt out of certain cookies or other locally stored data, you may not be able to use the full functionality of the Services.
Most devices (in the case of mobile applications) and browsers (in the case of web apps and pages) allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. This lets you control your cookie settings so that you can:
· see what cookies or other locally stored data are used and delete them on an individual basis
· block third-party cookies
· block cookies from particular sites
· block all cookies from being set
· delete all cookies when you close your browser
For more information on how to manage popular browsers, please see below:
· Cookie settings in Chrome for web and Android
· Cookie settings in Safari web and iOS
· Cookie settings in Internet Explorer
You can change the settings for the cookies we use in our Services at any time in our preference center.
How to opt out of third-party cookie use
If you want to reduce your settings at any time (for example, if you accept all cookies, but later decide you do not want a certain type of cookie) you can use your browser settings to remove any third-party cookies or similar technologies dropped on your previous visit. To opt out of Google Analytics’ use of cookies, a Chrome browser add-on is available.
If you would like to find out more about cookies and their use on the Internet, you may find the following link useful: All About Cookies.
We will update this Cookies Policy to reflect changes in our practices and services. When we post changes to this Cookies Policy, we will revise the "Last Updated" date at the top of this Cookies Policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes when you log in to or use the Services. We recommend that you check this page from time to time to inform yourself of any changes to this Cookies Policy.
If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.
If you have any questions or comments about this Cookies Policy, please contact us via email at dpo_hok@proximabeta.com.